digital-marketing
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So I’ve been reading Data-ism by Steve Lohr, and it’s been making me think about how we actually use data – especially in marketing and branding. One line that really stuck with me was: “Big data technology is the digital age equivalent of the telescope or microscope.” I mean… that’s kind of spot on. A…
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We all know the line: “We are living in a digital age.” 🙄 Heard it a thousand times, right? But let’s pause for a second – have you actually thought about what that really means? We’re online pretty much 24/7. Scrolling. Posting. Commenting. Sharing. It feels endless. And with all this constant activity, a big…