marketing
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The Question That Made Me Stop and Think I was recently asked if the things I learned in the classroom were actually valuable or translatable to real marketing work. My initial response was immediate and honest: no. That answer surprised me, especially considering I had just finished my degree and officially graduated the day before.…
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I have been thinking a lot about the way businesses actually grow and succeed today. For years, people have referred to this as the “information economy.” If you had the right data or access to the right insights, you could gain a competitive advantage. That made sense at the time; the information felt powerful because…
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One of the things that keeps coming up in my classes is just how much of our behavior is shaped by the people around us. On the surface, that sounds obvious, of course, people learn from others. That’s how knowledge spreads, how cultures form, and how trends catch fire. But the more I dig into…
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So I’ve been reading Data-ism by Steve Lohr, and it’s been making me think about how we actually use data – especially in marketing and branding. One line that really stuck with me was: “Big data technology is the digital age equivalent of the telescope or microscope.” I mean… that’s kind of spot on. A…
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We all know the line: “We are living in a digital age.” 🙄 Heard it a thousand times, right? But let’s pause for a second – have you actually thought about what that really means? We’re online pretty much 24/7. Scrolling. Posting. Commenting. Sharing. It feels endless. And with all this constant activity, a big…
Think With Hailee 